Samuel Adams
Print | Digital | Web | Illustration
I was the primary digital designer for the Samuel Adams brand, handling everything from seasonal campaigns and programming to our massive partnerships with the Boston Red Sox and Air and Aprés.
I also assisted with print and conceptual work, point-of-sale strategizing, and built the companies first cross-branded assets.”
RedSox
Followed this project through it's entirety staring with the social campaign for naming the beer, creating designs for the can for internal review, running the photoshoot of the beer and packaging, and executing the social campaign, email and webpage.
Space Craft
Followed this project through it's entirety staring with the social campaign for naming the beer, creating designs for the can for internal review, running the photoshoot of the beer and packaging, and executing the social campaign, email and webpage.
Santa Cruz
A proposed concept for a collaboration with Santa Cruz Skateboards. The goal is to appeal to and reach a younger drinking audience in a specific market, my area of focus was extreme sports.
MGM Music Hall
Art directed the creation of this digital ad for MGM Music Hall, I created the poster designs and worked with our in-house motion designer to bring the animation to life!
Taprooms
Can designs I created for the local taprooms, not all made it to production but they were still fun to design nontheless